Audience research results

Through our audience research I have found that 95% of my sample target audience attend the cinema only two times maximum. With 59% of these going once at tops! This shows that my target audiene are not visiting the cinema as often as expected. Therefore if my trailer was released many other advertising revenues must be broadcasted to attract the masses. I have also concluded from my sample that 84% can be influenced in watching a film in consideration of the actors and actressing starring in the film. Therefore, in the professional fim industry I can see it is worth spending a high percentage of a film's budget on actors as this could convince many people to watch the film, producing a larger profit overall.