Impact of research

From our questionnaire results we were able to find ways on how we could improve our ideas for our horror trailer.We managed to get 17 males and 23 females and although it isn't exactly 50/50 we still received a variation of both genders. We asked particular questions to shape our trailer suitably for our target audience. 30% of the survey said they liked horror films in general and another 30% said they liked them sometimes. This means that the majority of our target audience may go and watch our film (if it was being made) and we are not taking huge risks as people would go and watch our film. The modal age group who took the survey was 17-19 which led to deciding our film to be labelled an 18. As we only asked fellow college students this limited the age limit to 19, but we would aim our film at 17-24 year old as it will give us a larger reach. This survey allowed us to get an in site of this age group and apply this information to our products in hope of attracting this age group but on a larger scale. Our survey allowed us to gain further information on our target audience which helped us to shape our products to the preferences of our target audience.